VDL to Improve Coverage in London - 1/31/2012
Switchdigital have announced plans to change transmission provider from June this year and extend coverage.
Switchdigital has agreed a 12-year deal with French company VDL, which will see the service through its second licence period.
The deal includes a new transmitter at the BT Tower which is expected to improve indoor reception of the stations on the multiplex for DAB listeners in Central London.
Switchdigital is jointly owned by UTV Media, TIML (owners of Absolute Radio) and Carphone Warehouse. The contract will mark VDL’s first move into the UK digital radio transmission market.
Piers Collins, Director, Switchdigital London, said: “We have been very impressed with VDL’s fresh approach, value for money and desire to work with Switchdigital as a strategic partner.”
Yannick Andre-Masse, VDL’s CEO added: “For VDL, the establishment of a presence in the UK digital radio transmission market represents an important strategic extension of the company’s existing FM and digital transmission network operations in France and Belgium.”
The London 2 DAB multiplex was launched in July 2000. Current stations available include XFM, Gold, BBC London 94.9, Absolute Radio’s 70s and 00s decades stations and French Radio London.
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